Throughout my career, I’ve had the chance to help craft the foundation for a number of brands through the creation of detailed brand guides. I love the collaboration with strategy and figuring out everything from taglines and voice and tone, to photography guidelines, logos, colors, fonts and more.
Check out some of the guides I’ve helped build and refine below. The first example is a a quick snippet from the el Jimador Tequila Global Brand Refresh Guide. After that, you’ll see some of the guide I developed for Contender, a builder of some of the most incredible fishing boats on the water today. It was a privilege to help define all the ingredients of the brand, the story, the tagline, the tone, voice, photography guide and more to help guide both incredible brands. You can check out a pdf of the Contender Guide here if you’d like peruse the full guide. Then, scroll down for more.
Southern Point Co.
Southern Point Co. is an outdoor lifestyle brand that makes casual and fine outdoor apparel. The company is named after the breed of pointer dogs that often assist on hunts. We came up with the tagline “A Breed Apart” to capture the essence of this origin story while also elevating the brand with a level of distinction. Check out the full brand guide here.
