When cancer strikes, hit back.
Splat Out Cancer is a one-of-a-kind fundraiser that lets people hit back at cancer with paint-filled balloons. We built huge slingshots, cancer cannons and used drones to splat out cancer on the way to raising over $250,000 for the Baptist Health Foundation. The campaign brought together all disciplines in the agency that I oversaw helping craft the experiential event, advertising, posters, a website, social, and more.
Credits: Jerry Preyss, Trace Conn, Mark Rosenthal, Michael Johnson - Developer, Charlie Moody, Thom Little
We built a cancer cannon to obliterate our cancer wall with paint balloons. Working with our maker/technologist, we built the cancer cannon from scratch. Of all the ways we offered to help people splat out cancer, the cancer cannon was the crowd favorite offering the most cathartic way to hit back.
