Real Potatoes. Real Easy.
As part of the Idahoan team, I helped write and concept the video, social and overall campaign and content work you see below. I also managed the production work and helped direct and guide the videos as well as the photoshoots. The first commercial below was used as part of a larger awareness campaign for the brand, and is one of many ads and ad campaigns I helped execute for them.
Real Holidays
The holidays are hectic, but Idahoan is there to help make things a little easier. You can make real mashed potatoes really fast, so that you can spend more time making memories, and less time making meals.
12 Days of Taters
I created a lot of timely campaigns for Idahoan. And around the holidays, I helped execute a campaign we called 12 Days of Taters. The campaign featured two holiday commercials, print, social, recipe videos and a variety of social content.
Social
We also create a lot of content for Idahoan on social and have a lot of fun and food in the process. From emotional support potatoes to recipe content and more, we’ve helped ramp up their followers and engagement by upwards of 500% since we took over.
