Refreshing Wyndham’s Member Experience
My work helped win the Wyndham creative pitch that provided our agency an opportunity to overhaul the Club Wyndham brand, website and experience. From a UX and creative strategy standpoint, I helped reimagine their club onboarding experience with the creation of a new brand video I wrote and concepted. This video utilized aspects of a new brand evolution and set the stage for what it means to be a part of Club Wyndham. The long version is here, but we cut it down to :60s, :30s and :15s for advertising and paid social.
Then, I helped reimagine their website experience. Through research, we found that members were highly unsatisfied with the experience as it was very difficult to book high demand locations. Read further and you’ll see how I approached the redesign from a UX, UI and brand standpoint to achieve a successful new site.
View the Welcome video below.
A better user experience.
First, I helped leverage and evolve aspects of the new brand and help formulate the brand guide for web and content. Then I helped craft the journey and flow of the new portal experience. New members were unable to find trips to popular destinations due to the fact that favorites destinations were often booked up to a year in advance. We focused on gathering members’ preferences to ensure they found a destination they wanted to book the first time they logged in.
A better booking experience.
We designed a better booking experience based on user preferences that just about guaranteed a new member would find a trip they loved that they could book within the next 90 days. The booking site can only be viewed by members, so this video shows how it works.
