eCommerce & Apparel

Southern Point Co has been around awhile, but their sales were slumping. And their overall brand was falling flat with consumers. I lead the creative charge and refreshed the brand to be more modern while appealing to a higher end consumer. I came up with the tagline, “A Breed Apart” which paid homage to the German Shorthairs that are so prevalent with the Upland Prep hunting crowd. The result was a unique new brand and digital presence that improved their sales and conversion numbers by 3X in the first six months of the refresh.