The World’s Largest Day of the Dead Toast
el Jimador Tequila needed a way to get the word out about its authentic Mexican tequila brand during the Day of the Dead. To help breakthrough, I helped manage, write and execute a unique video that merged CGI and miniaturized sets. The video served as the primary asset during the campaign to help promote our digital, social, and experiential idea to create the World’s Largest Day of the Dead Toast.
I helped manage and write the award-winning work that was featured in Adweek. The campaign utilized social, influencers, email, video, and a FB Live event so people could participate in the World’s Largest Day of the Dead toast virtually. Be sure to check out the behind the scenes collage to see some of the handcrafting that went into making the hero video.
Crafting a Live Experiential & Social Event
The content, social, video and more culminated in a Facebook Live event where we got the record for the World’s Largest Day of the Dead Toast in Houston, TX. The live streaming event attracted over 30,000 viewers and helped drive record sales of el Jimador during the Day of the Dead time period.
