The World’s Strongest Coffee

When Black Insomnia Coffee needed more awareness, I helped conceptualize and write this fun little retail and eComm campaign. Black Insomnia had some pretty powerful coffee at the time. And through research, we found they had a claim as the World’s Strongest Coffee. I came up with the idea to create illustrations around the coffee beans to show off the coffee’s blast of caffeine power. The result is this National-Addy-Award-Winning campaign. It’s gone on to garner more acclaim as well as some nice results for the client. Check all the work below. Credits: Jonathan Williams