el Jimador Tequila Brand Work

From developing the brand guide, to crafting a new tagline, a new positioning and an array of video, digital and social work, I helped manage and execute a lot of successful work for el Jimador Tequila.

Over several years, I helped craft social, recipe videos, photography, partnerships, advertising, promotional campaigns, and lots more. All delivering on the tagline we came up with, “100% Good Vibes. 100% Agave.” The work helped el Jimador Tequila become the # 1 Tequila in Mexico, and grab significant portions of market share in the U.S. It also got named a Blue Chip Brand by Brown Forman. For comparison, Jack Daniels and Woodford Reserve are the only two other brands with this designation.