Making an iconic dish into something more.
With the help of Stoopid Buddies Studios and Seth Green, the team who created the Emmy-winning Robot Chicken series, I helped bring Denny's most iconic dish to life.
I helped concept and script the content video series which became a huge hit with people of all ages. I also helped manage, execute, and write the rest of the campaign which featured social, digital, a custom website, advertising, and experiential. I also helped manage turning the Slams into real life mascots for the brand.
Credits: Con Williamson, John Cornette, Craig Melchiano, Rick Bryson, John Macaluso
Anthropomorphizing breakfast.
Working with Seth Green’s Stoopid Buddies Studios was an amazing experience. Check out some of my favorite episodes that I helped concept and write. The first episode features Bold Coffee and was perhaps my favorite episode.
Take a peek at some of these behind the scenes shots that show how the Slams came to life. Lots of green screen work and some amazing puppetry helped make The Slams living and breathing breakfast items.
